Marketing In The Metaverse Metaverse is now a very familiar word to many. Metaverse refers to the world of virtual reality. In the Metaverse, users interact with each other and experience different things just like in real life. Mark Zuckerberg has a social networking platform called Metaverse. Recently, Zuckerberg's company named 'Meta' has officially started operations. They claim that Metaverse is going to be the future of the Internet. According to many, the metaverse is not very necessary for us. According to others, this technology will become widespread in the near future. The metaverse will impact all industries such as culture, entertainment and marketing. This technology is widely discussed now. But along with these discussions, there has been a lot of confusion about what the metaverse is and what it is not. The most important question is whether Metaverse is suitable for business investment. Three-Dimensional Or 3D Experience A key feature of AR or VR